I wish I could say that I was surprised, but I'm not. The cracking community loves the challenge of cracking software and boasting that they cracked it first.I'm not surprised that Adobe's new Creative Cloud version of Photoshop has been pirated, and I'm not surprised by the "told you so" reactions when it was pirated just one day after its release. Photoshop is one of the most pirated applications ever - did anyone think that this new version would be any different?On the other hand, people who download software and use it to run a business (actual consumers) are far more interesting.These users value the software and actually use it to create value for which they are paid.The challenge is to find the right price in a given market where both parties agree on that value and to increase control by tracking the distribution and use.It sounds like Adobe is trying to do both of these things with Creative Cloud.In June 2014, the company announced 14 new versions of the Creative Cloud essential desktop tools, four new mobile apps, and the availability of creative hardware for enterprise, education and photography customers.
Online updates and multiple languages are included in the CC subscription.
Furthermore, Microsoft’s agreement doesn’t state whether it will also disable other counterfeit software, such as cracked versions of Office or Adobe Photoshop, or if it only cares about pirated Microsoft games.
I’ve reached out to Microsoft for a comment about these unanswered questions and will update you when more information becomes available.
It’s been a little bit of a challenge for us internally to do these two different things at once.
To do Creative Cloud as our one thing and do it exceptionally well puts incredible pressure on Adobe.”“All the product teams [Illustrator, Photoshop, etc.] are going toward the model of what makes sense to them. Some have already had more than one update per quarter–like two or three small features or updates.”“We don’t believe in this idea that you want to own some software that’s stuck in a point and time that doesn’t get you the best benefits.